Declaration of meat - consumer opinion and trust

Abstract

One of the main goals of food safety measures is to increase consumer confidence in food in general, and meat in particular, and therefore the consumer is provided with information on the quality and safety of meat through declaration. Consumer trust and food safety have become central issues in the food chain. Recent developments in the field of labeling, traceability and quality assurance schemes offer wide flows of information available to the consumer. Declaration is today one of the most reliable ways to inform consumers about food quality. For the purposes of this research, data were collected by surveying 1,000 consumers from the area of Banja Luka and Gradiška. The test results refer to the needs of food declaration, then to issues related to meat quality and safety, the most important information on the declaration, identification of safety and quality elements that speak about meat safety and quality (origin, source of information, place of purchase). it is not clear enough what type of information consumers ask for most on declarations, especially when it comes to meat and meat products, which justifies continuous examination of consumers, including sociological and economic factors, what motivates them to buy, what quality characteristics they require and what sources of information they believe the most.